Market analysis

A comprehensive study of the marketplace

Thorough planning is essential to the success of every capacity building project. In order to determine what a new institution or curriculum should offer, PTC+ carries out an exhaustive market analysis, establishing:

  • What specific skills and knowledge are needed in the area
  • How many students might be expected to enrol for training and education, both at present and in the near future           
  • What tuition fees are reasonable for the local market
  • What financial support or incentives are available for the project

Open dialogue

PTC+ achieves insight into the market by speaking with all major stakeholders - from grassroots-level farmers and growers to government representatives - in order to obtain a full understanding of both current conditions and possible developments in the relevant industry areas. Our marketing and business plans, as well as our curriculum, will be based on what we learn from all these parties. At the same time, by holding this dialogue, we establish closer ties with precisely those groups that will form part of the client base for the new institute or educational project.

Market models

Often, the greatest challenge to accurate market analysis is not a lack of data: it is the lack of a helpful structure for interpreting that data. At PTC+, we can organise statistical data on different market aspects in a way that supports clear interpretation and sharpens the focus on the goal at hand, i.e., establishing a training centre or an educational programme. PTC+ has extensive experience (gained in markets around the world) in developing market models for accurately assessing both market potentials and pitfalls.

For more information, simply get in touch.