Module Business administration, marketing and quality assurance

Introduction

The demand for high quality milk and milk products is increasing rapidly, especially in urban areas. All dairy enterprises, whether they are government owned, co-operatives or private enterprises must compete for customers who are becoming increasingly quality-minded. A well-established quality management system in combination with an effective and efficient administration and marketing system reduces costs, whilst improving the quality image of the products; this leads to an increasing market share and higher profitability.

For whom it is intended

• Managers of small to medium scale dairy enterprises.
• Quality assurance managers and officers of large scale dairy enterprises.
• Marketing managers.
• Staff dealing with quality assurance and/or business administration and marketing.
• Consultants, trainers and lecturers active in the dairy sector.

Your final destination

The objective of all commercial enterprises including milk processing plants is to make a profit. This course explains how a sound financial structure together with an efficient marketing plan and high quality products is the basis for profitability.

Content of training/course

Financial administration of a dairy plant, the development of a marketing plan and different kinds of quality management systems. Included are some practical exercises in determining the hygienic quality of products and the hygienic condition of the processing plant. The quality management system of the PTC+ dairy plant in Oenkerk will be used as a case study.

Methods:
All training is based on the concept of “learning by doing”. Because of this concept the group size is kept small, with a maximum of 8 participants. Each participant has the opportunity to study and practise different concepts and techniques for which ample time will be made available. The PTC+ teaching staff will discuss intensively with the students how to apply what they have learned in their own situation. This approach ensures that participants will obtain an impressive amount of knowledge and skills relevant to their own working situation. Two small scale milk processing plants equipped with machinery of different technology levels are the main training tools. Analysis of milk and dairy products are carried out in two appropriately equipped laboratories.

Preliminary training required

• An agricultural education or training.
• Relevant experience.
• Competence in the English language.
• Willingness to do practicals in a working situation.

Duration of study, minimum number of participants and prices

The total course fees for the Module Business Administration, Marketing and Quality Management are € 1,205.-
Fees exclude international travel expenses and out of pocket expenses.

Accomodation is available at PTC+. Our on-site hostel offers single rooms with kitchen facilities and a meal allowance of € 11.50/day. Total costs for accomodation € 721.-

It is also possible to combine this course with the training modules "Milk procurement" and "Production of dairy products". The total course fee for the three courses combined will be € 3,325.-

Date, location and route description

From 11 through 22 October 2010.

For organisations who want to train their personnel, customers or others it is also possible to organize this course on request. In that case we have the possibilities to adapt the programme to your special wishes.

Download route description:
Oenkerk

Would you like to learn more about this training/course?

For more information regarding PTC+ visit our website or contact us at:
PTC+
P.O. Box 64
3770 AB Barneveld
The Netherlands
T +31 (0)342 40 69 50
F +31 (0)342 40 69 69
E internationaloffice@ptcplus.com